SalesForce.com Journal on Ulitzer
I was lucky enough to be at Dreamforce 2009 last week and wanted to pen down
a few thoughts while the event is still fresh in my mind. I don’t think
there was any earth-shattering news there, and I got the feeling (both onsite
and online) that a lot of people didn’t really grasp the value of
Benioff’s announcement (or strategy) about “socializing” the platform
with Chatter.
I, for one, certainly couldn’t make sense of Colin Powell’s presence at
one of the keynotes (not sure what he can possibly offer the world of SaaS
but maybe I missed something). But overall it was an enlightening
conference and here are some of my impressions (and they pertain mostly to
the SaaS BI realm).
First, the sheer number of bodies at the event was impressive. I understand
18,000 people took part and that is quite a large crowd given how undersold
(to p... (more)
In my last post, I mentioned I was going to do a "trial & error" run on a
recent concept of providing weekly BI tidbits (news items) for people on the
go. Having had some time to reflect on this endeavor a little further over
the weekend, and after consulting with some key people, I've decided to try
another tack. Fact is, I prefer keeping my main blog for "deeper" less
frequent posts.
So instead, I've decided to create another way to dessiminate this
information. Additionally, I'm giving up on the idea of posting items on a
weekly basis. Why cover weekly periods when in fact, ... (more)
I was recently asked to opine on what makes a social media manager and his
(or her) strategy successful in today's market.
Having dabbled in the field for a little while now (perhaps what can be
considered a long time in this emerging medium) it forced me to stop and
reflect on my own trials and tribulations in the realm of social media
marketing (SMM).
The first thing I pondered is how to even define "success" in social media
and community management. It's not something that can be pinned down easily
like an engineering project where criteria are clearly defined.
Namely, does t... (more)
I want to keep this post fairly brief because there is so much stuff going on
at XSPRADA lately that I find myself pressed for time from 6AM to midnight on
a typical day which usually also includes weekends, but that’s the price
you pay for building a revolution. Ask Fidel, he knows.
First of all, I finally had time last Sunday to record a screencast
explaining how to install and setup our RDM/x software. In the process, I
discovered that Camstudio and Microsoft Windows x64 decoder were my friends,
reducing a 1.2GB video to 35Megs (phew!).
Second, I want to talk about my recent e... (more)
Every so often I’ll be talking to someone implementing our solution at a
customer or POC site and the question comes up “what’s so special about
your database anyway?” and “So, is it really different from MySQL, SQL
Server or Oracle?” or “I don’t understand why your database talks SQL
since it’s not a normal database like Oracle”. Better yet: “What else
do I need to do after installation to get this working?” Usually these
questions come from non-LOB folks who are tasked with implementing a
particular solution using our product. Typically these people tend to be
experienced sof... (more)
Twenty years of extensive hands-on software development, application engineering, customer interaction, management and consulting experience spanning a diverse array of industries and business models.
David Lucas
Cathy Lopez
Shaul Efraim
Terence Martin Breslin
Cory Marchand
David Hughes
James Carlini
John Iffert
Dan Stolts
Joe Zeto
