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The technology guy, not the bicycle dude

Jerome Pineau

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Top Stories by Jerome Pineau

I was recently asked to opine on what makes a social media manager and his (or her) strategy successful in today's market. Having dabbled in the field for a little while now (perhaps what can be considered a long time in this emerging medium) it forced me to stop and reflect on my own trials and tribulations in the realm of social media marketing (SMM). The first thing I pondered is how to even define "success" in social media and community management. It's not something that can be pinned down easily like an engineering project where criteria are clearly defined. Namely, does the product work as expected, is budget under control, and are the customers happy? Managing a brand or product via social media channels is more akin to wine making or political campaigning. It's something that takes considerable time, involves a myriad of tools and tactics, and, quite honest... (more)

SaaS & Business Intelligence at Dreamforce

SalesForce.com Journal on Ulitzer I was lucky enough to be at Dreamforce 2009 last week and wanted to pen down a few thoughts while the event is still fresh in my mind. I don’t think there was any earth-shattering news there, and I got the feeling (both onsite and online) that a lot of people didn’t really grasp the value of Benioff’s announcement (or strategy) about “socializing” the platform with Chatter.  I, for one, certainly couldn’t make sense of Colin Powell’s presence at one of the keynotes (not sure what he can possibly offer the world of SaaS but maybe I missed somethin... (more)

The Wailing Wall of Open Source BI

Henry David Thoreau once wrote: "The mass of men lead lives of quiet desperation". Much the same can be said of the multitude of users struggling with open source reporting and analysis tools like Mondrian or Jaspersoft. The difference, of course, if that those folks happen to be pretty vocal. And nowhere more so than on those vendors' own "support" forums. I double-quote the term purposely. Because what you witness on these forums falls far (very far) short of what I consider to be minimally acceptable customer support levels. Now, it's a fact that many people find solace in the... (more)

Contrary Opinion: CRM is a Hoax

I have a pet peeve concerning two things I’ve been meaning to write about lately, namely CRM and multi-tenancy. I recently read an excellent article referencing both concepts and thought itmight be a good stepping stone to a quick blog post. In his article Don’t Get Conned – The many disguises worn by software-as-a-service, Matt Wallach discusses CRM software and the concept of SaaS multi-tenancy. Matt’s business is life sciences, and he discusses the state of CRM software for his industry. His argument is along the lines of “be wary of on-premise wolves in SaaS sheep clothing”.... (more)

Software that Sucks

Here’s a classic from the tech press that really caught my attention recently:  “In the context of software, the word “Enterprise” has now officially come to mean software that sucks. Enterprise Software hit the nadir of suckitude (sic) at the launch of “Enjoy SAP”.  This is like the American Dental Association launching “Enjoy Root Canal”.  SAP is certainly an easy target, but let’s face it, “Enterprise Software” is generally a poorly integrated mess.  Working with Enterprise Software feels a bit like walking through an industrial landfill or an airport hangar.  Nothing is bu... (more)